A business can do valuable work and still be difficult to understand from the outside. Its website describes the product. Its presentation lists the market opportunity. But the questions that make someone interested often remain unanswered: Why does this company exist? Who is building it? What has it learned, and what is it trying to do next?
I created MoneyMakers.com to help businesses tell that story. I want founders and business owners to have a place to explain their work in their own voice, with the structure and editorial support that make it useful to a reader.
For a leader deciding what to communicate, my starting point is simple: help people understand the business before asking them to act. A clear story gives a potential investor, partner, or customer a reason to continue the conversation.
The business behind the pitch
Fundraising is one reason to tell a company’s story, but it should not define the whole account. A startup is also a team working on a particular problem. An established business has knowledge, customer relationships, and decisions behind its development that a list of products cannot fully explain.
The story I want MoneyMakers to help bring out connects those elements: the problem, the people, the work already done, and the ambition for what comes next. It should make the business easier to assess without turning uncertainty into certainty or plans into achievements.
This matters for Norwegian businesses, too. A founder with a small team may be responsible for product development, sales, and communication at the same time. An owner-led company may be well understood in its local market but need a clearer introduction when approaching partners outside Norway. The task is to explain the context those readers do not yet have, not to make the company sound larger than it is.
Two starting points for different businesses
MoneyMakers offers Startup Story for founders building an early-stage company and Company Story for established businesses. Both start with an interview and turn the answers into a written article.
For a startup, the useful questions concern the problem it has chosen, how its product addresses it, what the team has learned, and what evidence of progress exists. An early experiment deserves to be described accurately as an experiment. It does not need to be presented as a proven business to be worth discussing.
For an established company, the story may be about how the business developed and where its owners want to take it. The Company Story service also lets businesses explain plans for investment, financing, or a possible sale. Those plans need context: what the company does well, why the next step matters, and what kind of conversation the owner wants to open.
From a conversation to an article
As of 11 October 2026, both services offer a free interview, writing, and publication for selected businesses, with no purchase required. Applications are reviewed for suitability. The business checks the facts before the story is published and receives a shareable article URL.
The free story and optional promotion are separate. The service pages describe Studio as a paid subscription for profiles and eligible homepage and category placement. A free article does not automatically include that placement. The linked service pages set out the current details.
The value I want this process to provide is practical: founders and business owners contribute their knowledge, and MoneyMakers helps turn it into a coherent account. A published story can then provide background for an introduction or a follow-up conversation. Publication alone does not guarantee attention, search visibility, funding, or a buyer.
Specific details make a story credible
Consider a hypothetical Norwegian software startup building a scheduling tool for small service businesses. Calling it “the future of work” tells a reader very little. Explaining whose scheduling problem it addresses, how the team tested its approach, and what remains difficult gives the reader something concrete to evaluate.
Before an interview, I recommend preparing four things:
- A clear reader. Decide who should understand the business better and what you want that person to understand.
- One concrete example. Describe a problem, a decision, or a change in the business. Use customer details only with permission.
- Evidence and limits. Check dates, figures, and claims. Separate what has happened from what you hope to achieve.
- A useful next step. Explain whether you welcome a product conversation, a partnership, or a discussion about investment or ownership.
For a Norwegian business addressing international readers, explain local terms and give financial figures their currency and period. Inside knowledge should not be a prerequisite for understanding the story. The person responsible for the business should also check that the final article preserves its meaning, including when it is written in another language.
What I want MoneyMakers to contribute
My ambition is to give more businesses a clear, credible way to introduce themselves. The founder’s reasoning, the team’s work, and the company’s next step should be visible alongside the product.
If you want to tell the story of what you are building, explore Startup Story for startups or Company Story for established businesses. If the next chapter involves introducing AI into your operations, I also write about how medium-sized businesses can turn AI pilots into useful work.